Itch FM x C17 Jeans (Ce Dix Sept Jeans)

Itch.fm, the UK’s Hip Hop station, is very proud to be working with C17 Jeans (Ce Dix Sept Jeans) on a number of projects.

C17 was a hit among London’s fashionistas in the 1980’s and 90’s and has made a comeback

The brand was relaunched in London and France and has had a warm welcome, to its return.

Itch FM x C17 Jeans (Ce Dix Sept Jeans)

Many of London’s most fashionable of the 80’s and 90’s, were also listening to Hip Hop, which was in its infancy and at the time, was seen as the music of the youth

This collaboration with Itch fm X C17 makes a great team, as (street) fashion and (hip hop) music go hand in hand

Tune in tonight on Mixcloud from 6pm to catch DJ Hunter – Hunter’s HipHop Selection then from 8pm for DREZ – HipHop Back in the Day